“Sweeten the deal”の意味と使い方 Bizmates 初級ビジネス英会話 Point 320

Sweeten the deal ってどういう意味?

Sweeten the dealは交渉中により良い条件を提示し、提案を魅力的にすることを指す英語表現です。「おまけする」に近いニュアンスです。

 

Sweeten the dealってどういう場面で使うの?

たとえば、職場での会話で:

Justin: What do you think of their latest offer?
You: It is not enough. They must sweeten the deal.

Justin: 先日の先方からの提案についてどう思いますか?
You: ダメですね。もっと条件を良くしてくれないと。

 

Sweeten the deal の自然な使い方を動画で学ぶ

こちらの動画で、発音や、会話の中での自然な使い方を、Bizmatesのプレゼンター Justinが解説します。

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0:00:00.240,0:00:04.440
Hello everyone. Justin here and welcome
back to another Bizmates for Beginners

0:00:04.440,0:00:09.179
video lesson, where every week, we
introduce a new idiom, phrase or expression

0:00:09.179,0:00:14.070
that you can use in your daily business
conversation. This week everyone, we are

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going to learn "to sweeten the deal." All
right, so to find out what this means,

0:00:19.410,0:00:24.269
stay tuned. But first, as always, let's
begin with a quick review. Alright

0:00:24.269,0:00:31.560
everyone, so imagine I say "the deal seems too good to be true." So I ask you "Should

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I take it?" But you think it's a little
bit risky. It's a little bit dangerous. So

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I should be safe. So what you say? I'll
give you five seconds to think about it.

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Are you ready? Okay go. And time's up. If
you said "Yeah, I'm not sure. If I were you,

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I would play it safe," then that's exactly
right. Well done. Thank you for

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remembering last week's class. Okay
everyone, let's move on to "Sweeten the

0:01:04.080,0:01:10.020
deal." Now this is what I sometimes hear
okay. So again I'm consulting. I'm getting

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advice from my good friend and colleague Taro and say "Taro, so what do you think

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about their latest offer?" Okay, so a
little bit of backstory. A little bit of

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background information. So I am currently negotiating with a counterpart, okay and

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maybe for example, I want to make a new
contract. And I'm asking Taro what he

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thinks about their offer, okay.
Taro says "Well to be honest, the offer -

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it's not enough. They must add more to
the deal." Okay, so they gave us an offer

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but the offer is not very attractive.
Okay, maybe the price is still too high

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or maybe they're not giving us enough
benefits. So we want to negotiate the

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contract. Taro thinks this is not a good
deal, so the counterpart has to add more

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to the deal. Now another way of saying
this though, is yeah, "It's not enough.

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They must sweeten the deal right now. The deal - imagine it's a bitter cup of coffee.

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Okay it's too bitter. You drink it or you
accept it. It's not very good. So what

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should you do? You sweeten the deal. You
add some sugar. Make it a little bit more

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attractive. Make it a little bit more
delicious, so to speak. Okay, so you

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sweeten the deal. You make it more
attractive or more appealing for your

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counterpart. Okay, so for example, imagine I want to sell you this pen, all right.

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And I say "This pen is 1,000 yen. It's way
too expensive. So you say "No, that's

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not a very good deal. You need to sweeten the deal." Okay, I'll give you

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this pen plus a free notepad. I'll
sweeten the deal. I'll give you a free

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notepad, and I'll give you a 20% off coupon for next time." All right that's a pretty

0:03:12.250,0:03:18.489
good deal. You get a pen, a free notepad
and a 20% coupon. All right, I sweetened the

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deal. All right and now maybe it's more
attractive. But 1000 yen is maybe still

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quite expensive for a pen. But anyways,
all right, so that's how you use it. Okay?

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so please remember it for next time. Okay
pronunciation: sweeten the deal. Okay when

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you say this the T, okay, is not so
strong. So instead of sweeten the deal,

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it's hard to say. You can say "Sweeten the
deal." "Sweeten the deal." Okay so please

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repeat after me. And "It's not enough. They must sweeten the deal. Your turn.

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All right. Good. Now after my question
here. So what do you think about their

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latest offer? Yeah it's not enough. You
know, they need to sweeten the deal if

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they want this contract or negotiation
to be successful. Okay, so please remember

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this next time. Okay everyone, so our
bonus question this week is another way

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to say "I must start from zero." Okay maybe a proposal didn't go well. You need to

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start from zero. If you know a better way
of saying this, please leave it in the

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comments below. If you don't know well we covered it in one of our previous videos

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so take a look if you have the time. Okay
everyone, so that is it for us this week.

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Thank you always for watching. Have a
great week and we will see you next time.

0:04:43.030,0:04:46.260
Okay bye bye.

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