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“Sweeten the deal”の意味と使い方 Bizmates 初級ビジネス英会話 Point 320

Sweeten the deal ってどういう意味?

Sweeten the dealは交渉中により良い条件を提示し、提案を魅力的にすることを指す英語表現です。

 

Sweeten the dealってどういう場面で使うの?

たとえば、職場での会話で:

Justin: What do you think of their latest offer?
You: It is not enough. They must sweeten the deal.

Justin: 先日の先方からの提案についてどう思いますか?
You: ダメですね。もっと条件を良くしてくれないと。

 

Sweeten the deal の自然な使い方を動画で学ぶ

こちらの動画で、発音や、会話の中での自然な使い方を、Bizmatesのプレゼンター Justinが解説します。

【動画内の”CC”ボタンをクリックして英語字幕を表示!】
【過去の動画を見るにはYoutubeページへ!Subscribe!】

Related Articles:

0:00:00.240,0:00:04.440
Hello everyone. Justin here and welcome
back to another Bizmates for Beginners

0:00:04.440,0:00:09.179
video lesson, where every week, we
introduce a new idiom, phrase or expression

0:00:09.179,0:00:14.070
that you can use in your daily business
conversation. This week everyone, we are

0:00:14.070,0:00:19.410
going to learn "to sweeten the deal." All
right, so to find out what this means,

0:00:19.410,0:00:24.269
stay tuned. But first, as always, let's
begin with a quick review. Alright

0:00:24.269,0:00:31.560
everyone, so imagine I say "the deal seems too good to be true." So I ask you "Should

0:00:31.560,0:00:36.600
I take it?" But you think it's a little
bit risky. It's a little bit dangerous. So

0:00:36.600,0:00:42.059
I should be safe. So what you say? I'll
give you five seconds to think about it.

0:00:42.059,0:00:53.520
Are you ready? Okay go. And time's up. If
you said "Yeah, I'm not sure. If I were you,

0:00:53.520,0:00:58.199
I would play it safe," then that's exactly
right. Well done. Thank you for

0:00:58.199,0:01:04.080
remembering last week's class. Okay
everyone, let's move on to "Sweeten the

0:01:04.080,0:01:10.020
deal." Now this is what I sometimes hear
okay. So again I'm consulting. I'm getting

0:01:10.020,0:01:16.380
advice from my good friend and colleague Taro and say "Taro, so what do you think

0:01:16.380,0:01:21.119
about their latest offer?" Okay, so a
little bit of backstory. A little bit of

0:01:21.119,0:01:27.960
background information. So I am currently negotiating with a counterpart, okay and

0:01:27.960,0:01:35.670
maybe for example, I want to make a new
contract. And I'm asking Taro what he

0:01:35.670,0:01:42.060
thinks about their offer, okay.
Taro says "Well to be honest, the offer -

0:01:42.060,0:01:48.360
it's not enough. They must add more to
the deal." Okay, so they gave us an offer

0:01:48.360,0:01:55.710
but the offer is not very attractive.
Okay, maybe the price is still too high

0:01:55.710,0:02:01.259
or maybe they're not giving us enough
benefits. So we want to negotiate the

0:02:01.259,0:02:09.030
contract. Taro thinks this is not a good
deal, so the counterpart has to add more

0:02:09.030,0:02:14.440
to the deal. Now another way of saying
this though, is yeah, "It's not enough.

0:02:14.440,0:02:21.940
They must sweeten the deal right now. The deal - imagine it's a bitter cup of coffee.

0:02:21.940,0:02:28.090
Okay it's too bitter. You drink it or you
accept it. It's not very good. So what

0:02:28.090,0:02:33.070
should you do? You sweeten the deal. You
add some sugar. Make it a little bit more

0:02:33.070,0:02:38.650
attractive. Make it a little bit more
delicious, so to speak. Okay, so you

0:02:38.650,0:02:43.750
sweeten the deal. You make it more
attractive or more appealing for your

0:02:43.750,0:02:51.520
counterpart. Okay, so for example, imagine I want to sell you this pen, all right.

0:02:51.520,0:02:57.670
And I say "This pen is 1,000 yen. It's way
too expensive. So you say "No, that's

0:02:57.670,0:03:01.120
not a very good deal. You need to sweeten the deal." Okay, I'll give you

0:03:01.120,0:03:06.340
this pen plus a free notepad. I'll
sweeten the deal. I'll give you a free

0:03:06.340,0:03:12.250
notepad, and I'll give you a 20% off coupon for next time." All right that's a pretty

0:03:12.250,0:03:18.489
good deal. You get a pen, a free notepad
and a 20% coupon. All right, I sweetened the

0:03:18.489,0:03:24.880
deal. All right and now maybe it's more
attractive. But 1000 yen is maybe still

0:03:24.880,0:03:29.290
quite expensive for a pen. But anyways,
all right, so that's how you use it. Okay?

0:03:29.290,0:03:35.560
so please remember it for next time. Okay
pronunciation: sweeten the deal. Okay when

0:03:35.560,0:03:40.900
you say this the T, okay, is not so
strong. So instead of sweeten the deal,

0:03:40.900,0:03:46.480
it's hard to say. You can say "Sweeten the
deal." "Sweeten the deal." Okay so please

0:03:46.480,0:03:52.500
repeat after me. And "It's not enough. They must sweeten the deal. Your turn.

0:03:52.500,0:03:57.790
All right. Good. Now after my question
here. So what do you think about their

0:03:57.790,0:04:05.530
latest offer? Yeah it's not enough. You
know, they need to sweeten the deal if

0:04:05.530,0:04:10.720
they want this contract or negotiation
to be successful. Okay, so please remember

0:04:10.720,0:04:15.760
this next time. Okay everyone, so our
bonus question this week is another way

0:04:15.760,0:04:23.289
to say "I must start from zero." Okay maybe a proposal didn't go well. You need to

0:04:23.289,0:04:27.760
start from zero. If you know a better way
of saying this, please leave it in the

0:04:27.760,0:04:32.320
comments below. If you don't know well we covered it in one of our previous videos

0:04:32.320,0:04:38.650
so take a look if you have the time. Okay
everyone, so that is it for us this week.

0:04:38.650,0:04:43.030
Thank you always for watching. Have a
great week and we will see you next time.

0:04:43.030,0:04:46.260
Okay bye bye.

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