Sweeten the deal ってどういう意味？
Sweeten the dealは交渉中により良い条件を提示し、提案を魅力的にすることを指す英語表現です。
Sweeten the dealってどういう場面で使うの？
Justin: What do you think of their latest offer?
You: It is not enough. They must sweeten the deal.
Sweeten the deal の自然な使い方を動画で学ぶ
Hello everyone. Justin here and welcome
back to another Bizmates for Beginners
video lesson, where every week, we
introduce a new idiom, phrase or expression
that you can use in your daily business
conversation. This week everyone, we are
going to learn "to sweeten the deal." All
right, so to find out what this means,
stay tuned. But first, as always, let's
begin with a quick review. Alright
everyone, so imagine I say "the deal seems too good to be true." So I ask you "Should
I take it?" But you think it's a little
bit risky. It's a little bit dangerous. So
I should be safe. So what you say? I'll
give you five seconds to think about it.
Are you ready? Okay go. And time's up. If
you said "Yeah, I'm not sure. If I were you,
I would play it safe," then that's exactly
right. Well done. Thank you for
remembering last week's class. Okay
everyone, let's move on to "Sweeten the
deal." Now this is what I sometimes hear
okay. So again I'm consulting. I'm getting
advice from my good friend and colleague Taro and say "Taro, so what do you think
about their latest offer?" Okay, so a
little bit of backstory. A little bit of
background information. So I am currently negotiating with a counterpart, okay and
maybe for example, I want to make a new
contract. And I'm asking Taro what he
thinks about their offer, okay.
Taro says "Well to be honest, the offer -
it's not enough. They must add more to
the deal." Okay, so they gave us an offer
but the offer is not very attractive.
Okay, maybe the price is still too high
or maybe they're not giving us enough
benefits. So we want to negotiate the
contract. Taro thinks this is not a good
deal, so the counterpart has to add more
to the deal. Now another way of saying
this though, is yeah, "It's not enough.
They must sweeten the deal right now. The deal - imagine it's a bitter cup of coffee.
Okay it's too bitter. You drink it or you
accept it. It's not very good. So what
should you do? You sweeten the deal. You
add some sugar. Make it a little bit more
attractive. Make it a little bit more
delicious, so to speak. Okay, so you
sweeten the deal. You make it more
attractive or more appealing for your
counterpart. Okay, so for example, imagine I want to sell you this pen, all right.
And I say "This pen is 1,000 yen. It's way
too expensive. So you say "No, that's
not a very good deal. You need to sweeten the deal." Okay, I'll give you
this pen plus a free notepad. I'll
sweeten the deal. I'll give you a free
notepad, and I'll give you a 20% off coupon for next time." All right that's a pretty
good deal. You get a pen, a free notepad
and a 20% coupon. All right, I sweetened the
deal. All right and now maybe it's more
attractive. But 1000 yen is maybe still
quite expensive for a pen. But anyways,
all right, so that's how you use it. Okay?
so please remember it for next time. Okay
pronunciation: sweeten the deal. Okay when
you say this the T, okay, is not so
strong. So instead of sweeten the deal,
it's hard to say. You can say "Sweeten the
deal." "Sweeten the deal." Okay so please
repeat after me. And "It's not enough. They must sweeten the deal. Your turn.
All right. Good. Now after my question
here. So what do you think about their
latest offer? Yeah it's not enough. You
know, they need to sweeten the deal if
they want this contract or negotiation
to be successful. Okay, so please remember
this next time. Okay everyone, so our
bonus question this week is another way
to say "I must start from zero." Okay maybe a proposal didn't go well. You need to
start from zero. If you know a better way
of saying this, please leave it in the
comments below. If you don't know well we covered it in one of our previous videos
so take a look if you have the time. Okay
everyone, so that is it for us this week.
Thank you always for watching. Have a
great week and we will see you next time.
Okay bye bye.