“Beef up”の意味と使い方 Bizmates初級ビジネス英会話 Point 215

Hello everyone, Justin here and welcome
to this week's Bizmates for Beginners.

Today we are going to learn the
expression "beef up" in our video today,

so stay tuned to find out what it means
and how to use it, but first as always

let's do a quick review of last week's
class. Alright everyone, so imagine I ask

you: "How was the negotiation?" and of
course you were very prepared for the

negotiation so it was very easy for you,
it was no problem. So what do you say?

How do you respond using last week's
expression? I'll give you five seconds to

think about it, okay. You ready? Alright go.

And time is up, if you said "it was a
breeze" then that's exactly right. Good

job and thanks for remembering the
expression. Okay so moving on to "beef up."

Now this is what I sometimes hear... okay
I'm talking to my colleague, Taro, and

we're talking about our competitors, you
know, how are they doing? So I say:

You know, Taro. Our competitors, they're really strong.
And he says: Yes, that's right so

we need to improve our strategy. Alright this is fine -- a nice grammar, a nice

expression and nothing wrong here, but I
think we can use something a little bit

more interesting this week, which is...

yes, that's right, we need to "beef up" our strategy.

Okay, so whenever you want to
make something better, you want to make

it stronger or more efficient, you can
"beef up" okay? You can beef it up. So for

example, if I want to let's say make a
proposal to my client or to my boss, but

my proposal, it's not very good, it has to be

better. So I can say "I need to beef up my
proposal" okay?

Or for example, something more simple. If I...
let's say, I want to go to the gym. You

know I want bigger muscles, I want to be
stronger, so I want to beef up, alright?

So it's to make something better or
stronger or more efficient. Beef up. Okay?

Alright now pronunciation, it's just as
you see it here today -- beef up. Okay so

everyone please repeat after me:
We need to beef up our strategy.

Your turn, go ahead.

Alright, good job.
Okay now after my sentence: Man our

competitors are really strong.
And you say...

Alright, very good. Okay so please

remember this for next time. Okay our
bonus question this week everyone is

another way to say: "I know." If you know,
then leave it in the comments below. If

you don't know, well it is in one of our
previous videos, so if you have a moment

please take a look. Alright, everyone
so that is it for me this week. Thank you

very much for watching and thank you to
all those people out there who are

leaving comments as always. We really
appreciate reading them, so keep them

coming. Alright so have a great weekend
everyone and I'll look forward to seeing

you next time. Thank you.